The aim of Horticulture Fresh Australia® (HFA) Pty Ltd is:
“To coordinate the production and marketing of ANFIC managed ‘exceptional’ fruit varieties, through committed growers and market agents, to consumers and strive to provide the best outcomes and sustainable returns for all participants.”
HFA was formed to:
- Coordinate growers in what they do best!
- Coordinate marketers in what they do best!
- Coordinate other specialists in what they do best!